Visual Identities
This section relates to the visual identities that I have developed at TAFE as well as beyond, here you'll find examples of my work creating unique and memorable brand identities. From logos and colour schemes to typography and overall brand look, each project is designed to reflect the client's vision and values. Take a look to see how thoughtful design can make a lasting impression.
Journale
TV Channel
The brand that I worked with in this project was Journale. They are a new TV channel that broadcasts a variety of programs from news to sports to reality TV. As they aim to appeal to a wide audience, their branding was to be neutral yet recognisable. The block letter with classic TV type imagery achieves this goal effect.
Mr Shenie
This project was for the rebrand of the popular cleaning company, Mr Sheen. They were after a modern take on their character that still related to cleaning and would be timeless as well as easily recognised. Altering the character to create more of a magical, whimsical feel brought new life into the brand and successfully fulfilled the wishes of the client.
AG
Roasting
The designs for this project were for a coffee roasting company based on the Central Coast. The colours and imagery I used are modern and communicate the branding effectively
Redeem
Vintage Clothes
Redeem is a vintage clothes brand based online. Their main businesses focus is sustainability in style. To represent this, I created a visual identity that incorporates elements associated with reusing and recycling as well as a retro/vintage colourway.
